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Your website and printed materials need to speak to your customers.
Not really "speak", as that would be a little creepy, but the words need to make a connection. Copywriting can give your business a new voice.
The words on your website and printed materials are a sales tool - and they need to be carefully chosen to make a meaningful connection with your customers.
An external voice can help your business articulate your message with greater focus and clarity, as well as keep in line with your unique selling proposition to create words that work.
What can copywriting do for your business?
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Create a connection.
Google loves well-written copy, and with each algorithm update, Google keeps showing love for quality content that is prepared for your customers – real human beings. How does it read and flow? What’s the point and the key subject of your page? Google can understand the context and nuances of your wording – and delivering concise, quality and targeted copy helps you with your discoverability by search engines.
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Make your point.
As a business owner, you might be incredibly passionate – and that’s an awesome quality for growing your business – but you might find yourself getting over excited with writing your own copy – so much so that your copy gets runs the risk of intimidating, confusing or overwhelming your customers. TL;DR. And they’re gone. Good copy gets to the point, and leaves the reader wanting more – that’s the perfect time to remind them of your contact details too.
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Improve your discoverability.
Google loves well-written copy, and with each algorithm update, Google keeps showing love for quality content that is prepared for your customers – real human beings. How does it read and flow? What’s the point and the key subject of your page? Google can understand the context and nuances of your wording – and delivering concise, quality and targeted copy helps you with your discoverability by search engines.
Need some words from our wonderful wordsmith?
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I need help with search engine optimisation.
A strategy around the structure, content and optimisations to get your site found by the right people.
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I need help with regular updates.
Our flexible website maintenance plans take the stress out of keeping your website up to date.
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I need a new website.
We are experts in web design and development, and can help build you an online home for your business.
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Need a new brand?
Give your brand the look it deserves, with stylish graphic design that can help your business turn heads.