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About Mity Digital

Marty Friedel

Head Code Monkey

Marty started out working in customer service in 1997 (retail and cinema). From 2005 to 2007, Marty worked for The Event Shop as a senior developer, where he implemented internal web systems and web development projects for Tour Down Under, WOMADelaide and the Adelaide Film Festival.

From 2006 to 2007 Marty lectured at the University of South Australia in Accessible Interactive Media (2006), Graphic Design for Interactive Media (2006), Design for Interactive Multimedia (2007). He has also lectured in Adobe Photoshop, Adobe Director and Adobe Flash accessibility, and provided student support for E-commerce Technology and Database Technology.

Marty graduated from the University of South Australia in 2008 with a Bachelor of Computer and Information Science and Bachelor of Media Arts (Interactive Multimedia / Web Development (with a focus on web accessibility).

In 2008, Marty moved from Adelaide to Melbourne and focused on the development of his own business, providing specialist web development skills to Australian businesses including Quantum Victoria, GBA Projects and Engineering Surveys. In 2015, Marty’s business combined forces with Michael’s, and the pair founded Mity Digital. 

Marty has spoken at a number of conferences, including Laracon AU 2023 in Sydney, Australia.

In 2024, Marty returned to Adelaide, and is a core part of our Adelaide team.

In his spare time, Marty is an avid group fitness fanatic and works as a group fitness instructor for the Les Mills Les Mills Tone, BodyPump and BodyBalance programs at Goodlife Health Clubs Point Cook, and enjoys exploring the coastline as a keen landscape and seascape photographer.

We think Marty is pretty awesome, so we’ll keep him around.

I can’t start my morning without…

Giving one of my cats a cuddle, Zack. He won’t let me start the day without a cuddle.

Outside of work I like to…

Explore the coastline with my camera, and the occasional PlayStation game here and there too.

My hidden talent is…

I used to be a 35mm film projectionist with the best job through my uni days at an art deco cinema in Adelaide

The thing on my desk I love the most is…

At the moment a Lego Goofy and Pluto. Because Disney and Lego combined!

At work, I’m happiest when… 

Coding: working with Laravel and Vue takes me to my (incredibly euphoric) happy place.

Meet the team

Marty Friedel
Head Code Monkey
Michael Scruse Michael Scruse
Head of Arts & Crafts
Matt Emery Matt Emery
Primary Pixel Pusher
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