In today’s digital age, having a well-designed website is crucial for any business or organisation. Your website is often the first impression potential customers have of your brand, so it’s important to make a great one.
Your website can help establish credibility and trust with your audience. If your website looks outdated, cluttered, or hard to navigate, visitors may assume your business is not professional or trustworthy. On the other hand, a website with a modern, user-friendly interface can make a strong positive impression on visitors and increase their likelihood of doing business with you.
It can help with SEO
A great website can also improve your search engine optimisation (SEO) efforts. Search engines like Google consider many factors when ranking websites, including design, usability, and user experience. If your website is engaging and easy to navigate, visitors are more likely to stay longer, which can improve your bounce rate and ultimately improve your search engine rankings.
What does your website need?
Your website should:
be visually appealing and consistent with your brand identity.
be easy to navigate, with clear calls-to-action and a user-friendly interface.
be optimized for mobile devices, as more and more people are using smartphones and tablets to browse the internet.
load quickly, as slow load times can turn visitors away.
All these will help improve your conversion rates. Whether you want visitors to sign up for your newsletter, fill out a contact form, or make a purchase, your website should make it easier for them to take action and ultimately increase your revenue.
Michael brings his technical, web and sales expertise to every project, backed by almost 30 years’ experience in the IT industry.
Michael is also a qualified chef, although cooking is now in a domestic kitchen. Michael is a bit of a history buff and is currently researching his own family history.