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Why we use Shopify for our online store projects

By Michael Scruse
Published August 12th 2025

We talk a lot about Statamic, and for good reason. It is a fantastic CMS for content-focused websites that need flexibility and a custom design. But for clients in Melbourne, Adelaide and beyond whose primary focus is selling online, Shopify is our go-to choice. It is built from the ground up for e-commerce, with powerful features that make running an online store easier, more efficient and more profitable.

World-class checkout experience

Shopify’s checkout process is fast, secure and designed to convert. Customers can buy from anywhere, on their mobile, tablet or desktop, with minimal clicks. The built-in payment options include credit cards, Apple Pay, Google Pay, Shop Pay and more. This convenience not only improves the buyer’s experience but also increases conversion rates, which means more sales for the seller.

Easy product management

Adding, updating and organising products is simple in Shopify’s dashboard. You can create product variants, track inventory in real time, and easily make price adjustments. Sellers in Melbourne, Adelaide and across Australia benefit from having all product data in one place, saving time and reducing errors. Less time wrestling with technology means more time focusing on marketing, customer service and growing the business.

Built-in marketing tools

Shopify makes it easy to promote your products and connect with customers. Sellers can create discount codes, offer gift cards, send abandoned cart recovery emails, and integrate with social media and Google Shopping directly from the platform. The built-in analytics also give sellers insight into which products are performing best, helping them make smarter decisions about stock, pricing and promotions.

Endless possibilities with apps

With thousands of apps available, sellers can extend their store’s capabilities to suit their need. Whether it is integrating accounting software, offering subscription products, adding loyalty programs, or improving search and filtering, Shopify’s app ecosystem helps sellers in Melbourne, Adelaide and beyond streamline operations and offer better customer experiences without custom development from scratch.

A platform that grows with you

Shopify scales effortlessly, making it suitable for new start-ups as well as established brands. Sellers can start small with a basic store and upgrade their plan as sales increase, add international currencies and languages, or expand into wholesale, all without needing to change platforms.

Peace of mind for the seller

Shopify handles hosting, security and platform updates automatically, meaning sellers do not have to worry about downtime, cyber threats or maintenance tasks. With 24/7 support and a reliable infrastructure, sellers across Melbourne, Adelaide and Australia can run their stores knowing their business is backed by world-class technology and support.

Mity Digital are here every step of the way

Choosing Shopify is just the start. At Mity Digital, based in Adelaide and Melbourne and servicing all of Australia, we work closely with you to design and build an online store that not only looks amazing but is tailored to your business needs. We guide you through product setup, train you on how to manage your store, and help integrate the right apps to support your growth. As your business evolves, we are here to provide advice, updates and enhancements so your store continues to perform at its best.

At Mity Digital, we choose Shopify because it gives our clients the tools they need to sell online successfully. It is powerful, flexible and reliable, helping sellers focus on what matters most, running and growing their business, while we provide the expertise to make it happen.

Michael Scruse
The author

Michael Scruse

Michael brings a rare blend of technical, web and sales expertise to every project, backed by over 30 years of experience in the IT industry.

He’s also a qualified chef, though these days his culinary skills are mostly reserved for the home kitchen. A self-confessed history buff, Michael is currently deep into researching his own family tree.