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Why cleaner asset management makes your life easier

By Michael Scruse
Published August 28th 2025

Keeping your website’s assets tidy might not sound exciting, but it can make your life a whole lot easier - especially when you're working with a content management system like Statamic. A little bit of organisation now can save you hours of hunting, fixing, and frustration down the track.

Let’s talk about why clean asset management matters, and how it’s a game-changer in Statamic.

What do we mean by "clean asset management"?

We're talking about being intentional with how you upload and manage images, documents and any other files that live in your site’s asset library. Instead of just dragging in images and letting them pile up in a mess of filenames like IMG_0345.jpg or screenshot-final-FINAL-2.png, it's about giving your files meaningful names, organising them into folders, and deleting things you no longer use.

This isn’t just about tidiness - it’s about control, clarity, and efficiency (but if I’m honest, for me it’s a lot about tidiness).

Statamic makes it super easy

One of the great things about Statamic is how it handles assets. You can:

  • Search for images and files by name - handy if you’ve given them meaningful names.

  • Preview assets directly in the control panel, so you know you’re choosing the right one.

  • Replace assets in one spot, and Statamic will update them everywhere they’re used.

That last one is a game changes, and a huge time-saver. If you’ve ever had to replace a file or a headshot across dozens of pages, you’ll know how painful it can be to track down every instance. In Statamic, you can just replace the file - no need to manually update every usage.

Clean assets, clean workflow

Here’s how better asset management helps your day-to-day work:

  • Faster content updates: Need to change an image? If everything’s labelled and organised, you’ll find it quickly and can swap it out in seconds.

  • Better team collaboration: If multiple people work on your site, a well-organised asset library helps everyone find what they need without guessing.

  • Less duplication: You’ll stop uploading the same image five times with slightly different names.

  • More consistent branding: When everyone uses the same, up-to-date assets, your brand stays consistent across the site.

Our tip: set up a structure early

At Mity, when we build websites in Statamic, we help clients set up a sensible folder structure for assets - think folders for logos, team photos, event images, PDFs, and so on. Combine that with good naming habits (like 2025-conference-flyer.pdf instead of flyerfinal.pdf), and your future self will thank you.

The long-term payoff

Clean asset management isn’t just a “nice to have” - it’s a smart investment in your content workflow. As your site grows, so will your asset library, and a bit of discipline early on means less mess to sort through later.

Statamic gives you the tools to manage assets intelligently - and if you use those tools well, your website becomes easier to maintain, more flexible to update, and much nicer to work with.

If you're not sure where to start, or your current site is a bit of a digital junk drawer, we’d love to help tidy it up.

Michael Scruse
The author

Michael Scruse

Michael brings a rare blend of technical, web and sales expertise to every project, backed by over 30 years of experience in the IT industry.

He’s also a qualified chef, though these days his culinary skills are mostly reserved for the home kitchen. A self-confessed history buff, Michael is currently deep into researching his own family tree.