Foodbank SA & NT play a vital role in the fight against food insecurity – and when it came time to improve the way they run digital fundraising campaigns, they turned to Mity to design and develop a solution that delivered flexibility, control and deep CRM integration.
We worked closely with the Foodbank team to create a custom donation platform that makes it easy for them to build campaign-specific landing pages with tailored messaging, imagery, and donation forms – all while seamlessly connecting with their Payments2Us and Salesforce setup.
Built for flexibility – without sacrificing integration
The core of the solution was to give Foodbank full control over creating and publishing new campaigns without needing a developer. We built a Statamic-powered platform that allows the team to:
Create beautiful, branded landing pages for each campaign
Embed customised donation forms with predefined values
Pass donor data via URLs from email campaigns to pre-fill form fields and personalise the donation experience
The donation forms are fully integrated with Payments2Us, which feeds data directly into their Salesforce CRM – ensuring donor data is captured, categorised and actioned efficiently.
To support this flexibility, we developed and implemented the Mity Variable Number FieldType add-on, giving Foodbank the ability to set default donation amounts dynamically via the page’s content configuration – and override these amounts through query parameters in campaign URLs. This provided the best of both worlds: sensible defaults with the ability to tailor the form experience per audience or email send.
Smarter forms for better results
A key feature of the platform is the ability to pass data through query strings in the campaign URLs. This means Foodbank can:
Pre-fill donor details from an email campaign (like name and email address)
Set preselected donation amounts or frequencies using our Variable Number field
Track campaign attribution directly within Salesforce
These personalisation features not only streamline the donor experience, but also help improve conversion rates and reduce friction in the giving process.
Real impact, real results
The new donation platform has already supported multiple major campaigns for Foodbank SA & NT – helping them respond quickly to emerging needs and seasonal drives, all while maintaining a consistent donor experience.
It’s a powerful example of how the right tech stack – in this case, Statamic, Payments2Us and Salesforce – can come together with thoughtful, custom development to create something truly impactful.
Michael Scruse
Michael brings a rare blend of technical, web and sales expertise to every project, backed by over 30 years of experience in the IT industry.
He’s also a qualified chef, though these days his culinary skills are mostly reserved for the home kitchen. A self-confessed history buff, Michael is currently deep into researching his own family tree.