Stop making your headings bold (they already are)

We get it. You’re trying to make your content stand out. But before you hit that B button in your editor, it’s worth pausing for a second.

If your website has been built by a developer who knows what they’re doing, your headings are already styled to match your brand. That includes font, size, spacing, and yes, weight too. So if your brand uses bold headings, they’ll be bold automatically. You don’t have to tell the editor to make them bold. They already are.

The problem with extra bold

When you manually bold a heading that’s already styled to be bold, a few things can happen:

• You might not see a difference at all, so the button you pressed did nothing.

• You might accidentally override the heading style with something less consistent.

• You might double up on weight and end up with a chunky mess that doesn’t match the rest of your site.

It’s a bit like putting a high-vis vest on top of a high-vis vest. Not necessary, and kind of awkward.

Trust your developer (and your styles)

Your site’s styles aren’t there for decoration (well not only). They’ve been set up to reflect your brand and keep your content consistent across the whole site. That’s why your heading styles are already working hard behind the scenes. When you add a heading in the editor, you’re telling the site, “Hey, this bit is important.” The style is then applied for you, no extra formatting required.

But what if it doesn’t look right?

If your headings don’t look bold when they should, or you’re constantly reaching for the bold button because something feels off, that’s worth checking in with your developer or designer. They might need to tweak the styles to better reflect your brand’s typography.

But if the styles are right, you can stop worrying about formatting and just focus on your content.