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Helping AIPIO attendees find what matters

By Michael Scruse
Published February 15th 2024

Every year, AIPIO’s national conference needs a refreshed online presence, complete with updated branding, speaker information, schedules, sponsorship details, and venue logistics. The challenge was to build this efficiently once, then allow for seamless content updates and reuse year after year, avoiding duplicate effort.

Mity’s approach

1. Statamic CMS

Mity chose Statamic for its ease of content management and flexibility. The CMS structure was thoughtfully crafted to handle recurring content like speaker profiles, session types, sponsor tiers, and logistical pages, makeing annual updates are quick and painless.

2. Reusable content architecture

Content blocks and layouts were designed to be fully reusable. Whether it’s “Intelligence 2024” or “Intelligence 2025”, most page structures remain unchanged allowing content to be updated without rebuilding.

3. Interactive program with custom filters

A major technical highlight is the event’s interactive program. Mity developed a robust filtering system enabling attendees to tailor what they see by:

  • Sub-theme (Leadership, Transformation, Empowerment, Developing Your Tradecraft)

  • Domain/topic (Cyber, Defence, Finance, Law Enforcement, etc.) 

Users can select multiple filters and see a dynamically updated schedule, all without reloading the page. This empowers delegates to uncover sessions aligned with their role, interests, and professional domain.

Key benefits

For attendees

  • Discover relevant sessions easily based on personal interests or professional needs.

  • Create personalised itineraries straight from the program page.

  • Faster navigation of the extensive schedule using intuitive filters.

For organisers

  • Efficiency: launch a new annual website with minimal work.

  • Consistency: maintain design and structure while refreshing content.

  • Scalability: add new sub‑themes or domains by simply updating CMS tags and taxonomy.

Year‑to‑tear reuse

Mity’s solution allows the AIPIO team to:

  1. Update the site content from the previous year.

  2. Manage dates, location, theme, and sponsor details.

  3. Edit or add sessions via the CMS.

The interactive program filter framework remains intact, adapting automatically to each year’s conference taxonomy (themes, session types, topics).

Outcome & impact

  • Sleek, modern digital presence aligned with AIPIO’s professional image 

  • Attendee satisfaction improved by intuitive session discovery

  • Reduced time and resource overhead for annual rollouts

  • Flexible platform that evolves with AIPIO’s growing needs

Mity’s collaboration with Wise Connections produced a standout conference website that is both smart and sustainable. The reusable structure, powered by Statamic, delivers year-on-year value, while the custom, interactive program filter enhances both usability and engagement for AIPIO’s diverse audience.

This project is a prime example of smart design meeting scalable development, digital excellence, repeated annually.

Michael Scruse
The author

Michael Scruse

Michael brings a rare blend of technical, web and sales expertise to every project, backed by over 30 years of experience in the IT industry.

He’s also a qualified chef, though these days his culinary skills are mostly reserved for the home kitchen. A self-confessed history buff, Michael is currently deep into researching his own family tree.