So you've just gone through the exciting process of getting yourself a shiny new website to boost your online presence, but have you committed to keeping it up to date?
Often during a project we have clients who have grand ideas of having a blog or news section on their website - which can be a great thing - nothing like regular content updates on your site to keep visitors coming back and to keep our friend Google happy, BUT...
Blogs and news sections on your website can be hard work.
If you're going to have sections like these, you really need to be posting regularly. If you have a blog, this can be as little as once a month to keep the site fresh - or more if you are keen. And if you have a news section, then this might need some more regular attention.
All too often after launching a new site, the task of blogging or posting news gets pushed down the priority list because we all get busy running the business and, before you know it, 12 months has past, then 2 years, then 5 years - then it's time to do a complete overhaul of the site and the content is way out of date.
When you let your content go stale it starts to give a negative impression to visitors, and they may even question if you're still in business - not a good look to your potential customers.
To help make the process of blog writing easier you can make a list of potential blog topics - and as you think of new ones add to it - then every 2 or 3 months set some time aside to write the posts and schedule them to publish automatically.
Once you get into the rhythm, and make updating your website a regular task, it'll become easier and more enjoyable, and over time you and your customers will see the benefits of a fresh and up-to-date site.