Deb from Cornerstone Chiro approached Mity Digital to develop the branding for her new chiropractic practice, and build her new website.
The website provides a long home page with details about Deb, her practice and areas of speciality, plus a blog where she can share information with current and future patients.
We have also designed the entire suite of Cornerstone Chiro stationery and a brochure.
Deb wanted to avoid the typical cliched iconography with many chiropractic brands, such as spines, skeletons and vertebrae, and wanted a logo that created movement and fluidity, but also that felt grounded and foundational.
We took a modern approach to movement and an earthy natural colour palette to design the new 'C' icon for the site, then extend its use, placement and colour scheme through a complete range of business stationery including business cards and a formal printing letterhead.
