The project brief: better planning for your website success

By Marty Friedel
Published January 15th, 2019
Planning is the first step of every project - vital for its success, and the one step of the project that we can’t do without you.
The project brief: better planning for your website success

Every project is different - and even a basic web design project needs a solid foundation so that we - that's the Mity team as well as you and your business - are working towards the same common goal.

Would you build a house without a blueprint?

I tend to use this analogy a lot because, well, it makes so much sense.

Let’s say you approach a home builder and ask them to build you a house, but without specific details, you might not get a house that works for you.

How many bedrooms and bathrooms do you need? What size block must it fit on? Do you want a single storey or double storey home?

You may have asked for what you want - a house - but without planning, it’s almost certain that you won’t get delivered what you really wanted. It’s all of these specifics that get discovered during the design stage - and really help define your project.

But how do you know what details to ask for?

That’s where the best web designers and developers step in to help you out.

You are pivotal to the success of the planning stage of the project, and we make sure to ask the right questions to discover all of those little nuances that make your project unique.

If you're about to have your first web design and developed, you may not know exactly what to consider and what to ask for. All of our projects go through a project briefing stage where we learn more about your business, and your web site’s needs, so that we can all work together with the one game plan.

The Mity project brief: web design questions for you to consider

To help you get started in your own time (and have a think about your answers without being put on the spot), we’ve created an online project brief.

This is part of our Mity customer portal - a place where you can come and collect your thoughts, and complete different brief documents for different stages of your project. Right now we’re talking about the project brief - what your web site needs to do - but when we’re underway, you can also complete your design brief too - that is more directed at what your site will look like.

But before we worry about looks, let’s worry about what your website needs.

The project brief is divided in to a number of sections that focus on specific requirements that your site may need. From content through to online stores and search engine optimisation, we have included questions to get you inspired and excited about your project.

Screenshot of the Mity Project Brief

When you get started, you’ll get a Mity account created - this means that as you work through the brief, your answers will get saved as you go. We think this is a vital part of the process - it gives you the chance to work through the document, saving your answers, but giving you the chance to come back another time and finish more.

Our questions have been designed to get you thinking about the needs of your site - and what functions, features and the type of audience your web site is for. This process may need you to sleep on your thoughts - help you clarify your own ideas - and you can then log back on to the Mity portal, and continue where you left off.

What if you don’t have all the answers?

Don’t worry, you don’t need to answer every question, as some may not be relevant for your project.

If you're unsure of any details, or not sure what something means, you can give us a call on 1300 134 415 or click "Help" on the portal to start a chat session during business hours. We are here to help.

Remember that your answers are saved as you go - so if you need to take a break and come back later, you can. The very first step will create a new Mity account for you.

How long should I spend on the project brief?

If you’re crystal clear with the features needed for your site, you may breeze through the project brief and click "Submit" before you know it.

If you’re new, you may feel a little overwhelmed. Don’t stress yourself out - we’re a friendly team who love to talk all things web, and this is just the starting point.

The project brief is so important though, as it helps everyone - that includes yourself and our team - make sure they’re all on the same page. Remember, we want your new web site to be successful, and we must plan for that success.

How much does it cost?

There is no cost associated with completing the project brief. We use it to help collect information about your project so that we can provide you with an accurate proposal to design, develop and deploy your web site.

What happens after you complete the brief?

When you submit your brief, we’ll get notified.

One of our team will be in touch with you either via email or a phone call to ask questions, discuss ideas and talk about the specifics of your project. With all of this information we will provide you with a proposal for the development of your new web site.

Want to have a chat? Call us on 1300 134 415, or during business hours, you should see a little chat icon in the bottom right corner. We'd love to find out more about your new web design project.

Marty Friedel
Marty Friedel

Marty has a background in Computer and Information Science, software development, web development, multimedia and web accessibility, and is Mity Digital’s resident nerd.

Outside of his programming work, Marty is a keen landscape photographer, and also teaches Les Mills group fitness classes.