The benefits of custom web development

By Marty Friedel
Published December 2nd, 2019
We live and breathe building websites, and with years of experience have the knowledge to suggest the best platform for your project.
The benefits of custom web development

For some sites, this may be a straight forward content management system (such as Joomla) or an e-commerce platform (like Shopify), but for some projects, it makes more sense for a custom build.

What is custom web development? We've got a whole page about it if you'd like to find out more, but basically this means that we are doing something a little outside the box. Custom development gives us the ability to build your website to do exactly what you need it to do. We get down to the code level and software development experience to plan, design and build an application that is built to help your business run.

Custom development may be a part of your business - like a specific user authentication workflow - or could be an entire application that is your business. From small to large scale applications, we love to code.

But why should you consider custom web development?

Power and Performance

We’re not saying that non-custom websites aren’t powerful - but when we start building more complex systems, all the way down to the database level, we are able to leverage our computer science expertise to give your custom-built web application a powerful edge.

Power comes from a well-planned approach: before we get started coding, we run through a scoping process to help ensure your requirements are met, and we can design the underlying structures needed to run your application.

From careful planning of your application’s database, queries and indexing through to efficient coding structures and logic, high performance servers and caching, compression and code-level optimisations, we consider the nerdy technical details so that we can deliver a web application that maintains its performance even as it grows in size.

Your web app. Your business rules

A custom-built web application is built for you and your business. Off-the-shelf products, while can be great for some use cases, may not fit your business, especially when you have specific data requirements, unique workflows or interactions with other systems.

When we develop a custom web application, it is based on your business, and how your business needs to tick.

Does your business need to connect up with a payment gateway, a delivery network and accounting package? We’ve done this for a client, and delivered a reliable and stable online system where a customer can place an order, and the system follows their specific business rules to communicate with all of these external systems to automate the delivery for the order. Not only is this making the life of the business owner so much easier and more efficient, the front-end of the website is designed to be responsive and informative, so that these processes can run behind the scenes without the user having to wait.

Your custom-built web application is built to meet your needs: we don’t try to force your business to change its rules just to use some other product. When your business has the need to tell its own tale, a custom web application helps your business run with automated streamlined efficiency.

We are here to talk... to collaborate... to develop...

Not all development agencies are the same. One thing we pride ourselves on is our connection to you.

Did you know that our team of custom developers are based right here in Australia?

Your project lead with Mity is heavily involved in the design and development of your web application, and during the scoping stage, we love to collaborate with you to understand your workflows, make suggestions and create discussions, and help streamline not only your application, but your business processes too.

If you ever need us, we are here, ready to chat, answer questions and help in any way we can.

Custom web development can give your web presence an incredibly competitive edge - but also isn't necessary for every website. We do love understanding how a client's business ticks, and discussing their needs so that we can make qualified recommendations on what would be best for their project.

If you want a powerful, bespoke and web application that is built to meet your specific business rules and workflows, then custom web development may be for you. Do you want to find out what would work best for your next web project? Give us a call to have a chat to see how our mity team can help you out.

Marty Friedel
Marty Friedel

Marty has a background in Computer and Information Science, software development, web development, multimedia and web accessibility, and is Mity Digital’s resident nerd.

Outside of his programming work, Marty is a keen landscape photographer, and also teaches Les Mills group fitness classes.